Podcast Episode 201: Iron Cowboy James Lawrence – Guinness World Record Holder: 50/50/50

In episode 201 of The Physical Performance Show I share a conversation with Iron Cowboy James Lawrence, Guinness World Record Holder: 50/50/50 in this featured performer edition.

James Lawrence is a father of 5 children, husband to Wife, Sunny hailing from Utah, USA. He set the World Record for the most number of half Ironman Triathlons in the calendar year being 22 in total, before he then went on and set a World Record for the most number of completed Ironman Distance Triathlons in the calendar year at 50. James then dreamed up an almost impossible physical challenge by completing 50 Ironman Distance Triathlons, across 50 days, across 50 states of the USA. That’s right the 50/50/50 challenge and this was the challenge that in June 2015 James Lawrence aka the Iron Cowboy took on and completed.

During this episode James shares around the highs, the lows and the many learnings from the Journey. We discuss life after the 50/50/50 challenge, the psychological tactics that James deployed to get through such a gruelling endurance event including the concept of a power minute. James outlines his top 3 learnings from completing the challenge, shares around why if you are tired of starting over then stop giving up, we discuss the physiological adaptations that occurred after accruing such fatigue in James’s body and James shares one of the best statements for the long time that is why a high tolerance to monotony is an underrated super power.

Show Sponsor Fisiocrem

fisiocrem is a topical massage cream containing natural plant based ingredients, ideal for the temporary relief of muscular aches and pains. If you’re conscious of what you put on your body, you’ll be happy to know that fisiocrem does not contain parabens or hydroxybenzoates. fisiocrem can be found Australia-wide at your local Coles, chemist or health store, as well as on their online shop. fisiocrem are offering a 20% discount to listeners of The Physical Performance Show. Use the coupon code POGO when you shop at fisiocrem.com.au to redeem this special offer.

Hurting sucks, and fisiocrem has got your back!


To listen to Episode 201:


Click the icon to listen to the interview on iTunes or listen using the soundcloud player below

Don’t forget to SUBSCRIBE at the links to ensure you get performance insights from our future upcoming exciting guests.

Listen in as we delve into the following:

  • Participation in Eco Challenge
  • Comparison of Eco Challenge to 50/50/50 Challenge
  • How James started his Marathon career
  • Experiencing his debut marathon
  • Physical limitations
  • Concept of “Just because it’s hard, it does not make it wrong!”
  • How 50/50/50 started with James
  • Inspirational stories from 50/50/50
  • James overview on when adults stop dreaming
  • How James handles criticisms in his campaign
  • Top 3 Learnings from the 50/50/50 Challenge
  • Distinction between physically hardest day and emotionally hardest day
  • The Power Minute
  • Funniest experience in the 50/50/50 Journey
  • Physical adaptation post 50/50/50 Journey

James Lawrence James Lawrence

For questions and comments about this Episode

Send to the show host @Brad_Beer (Twitter)

The Physical Performance Show Brad Beer